Brand kit

1. Overview

This page holds the LifyX marks, the palette and the type exactly as this site uses them, together with the artwork to download.

It is written for anyone who has to place the brand somewhere we do not control: press, partners, listings, conference decks, integrations. The rules here are short because there are only a few, and every one of them exists to keep the mark recognisable at the sizes and on the surfaces it actually has to survive.

Use the files as they are. If what you need is not here — a vector, a different lockup, a partnership treatment — ask before making it rather than reconstructing it.

2. The marks

There are three, and they are not interchangeable. The lockup is the default; the other two exist for the cases the lockup cannot serve.

Lockup

Primary

The symbol and the wordmark, locked at a fixed relationship. This is the mark unless there is a reason it cannot be — the first appearance in any document, deck or page uses it.

The spacing between symbol and wordmark is part of the artwork. Never rebuild the lockup by placing the wordmark next to the symbol yourself.

Download PNG 916×380

Symbol

Where the name is already present

Avatars, favicons, app tiles, a repeated header — anywhere the name reads elsewhere on the surface, or the space is too tight for the wordmark to hold its minimum size.

It is the only element that may stand alone. It is also the unit that defines clear space for all three marks.

Download PNG 375×380

Wordmark

Rare — with the symbol elsewhere in view

For lockup-free layouts where the symbol already appears nearby: a footer under a header that carries it, a sponsor row that repeats a house style. It never replaces the lockup as a first appearance.

It is pure white. There is no dark version, so it cannot go on a light ground — on white it disappears entirely. On light surfaces use the lockup or the symbol on the dark plate instead.

Download PNG 461×226

3. Clear space

Keep clear, on every side, a margin equal to the full height of the symbol. Nothing enters it — no type, no rule, no edge of a photograph, no other logo.

Measuring the margin from the symbol rather than from a fixed number means the rule scales by itself: the mark keeps the same breathing room on a business card and on a stage screen.

x x

4. Minimum size

Below these sizes the arrows around the symbol close up and the mark reads as a blot. Both figures are printed here at actual size — if your placement is smaller than what you see, step up to the next mark or drop the mark entirely.

5. Backgrounds

Every mark here is drawn for a dark surface. The symbol carries its own gradient and survives most grounds; the wordmark is white and survives only dark ones.

Preferred

Void #170A2B or black. The ground the mark was drawn for.

Allowed

Any dark neutral below roughly 25% lightness. Check the wordmark still separates.

Not approved

The wordmark vanishes. Place the mark on a dark plate, or use the symbol alone.

6. Misuse

Each of these is shown with the real mark. None of them is a matter of taste — every one either breaks the geometry or breaks the reading.

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  Do not stretch or squash. Scale both dimensions together, always.

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  Do not rotate. The mark sits level, at any size, in any layout.

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  Do not recolour. The symbol's gradient is fixed. There is no brand-colour variant.

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  Do not add effects. No shadow, glow, bevel, outline or stroke.

• lifyX

  Do not re-set the wordmark. The name is artwork, not text. Use the lockup file.

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  Do not place it on a busy or low-contrast ground. Give it a plate instead.

7. Colour

Seven values, and they are the same seven the site is built from — read straight out of its design tokens, not approximated for this page. Click any row to copy its hex.

Contrast

Measured, not assumed. One pair fails, and it is worth stating plainly: indigo must never carry text. It is a light source in the scene, where nothing has to be read off it.

8. Typography

Two families do everything. Neither is decorative; each has one job.

Scale

Sizes are authored against a 1440px artboard and scale with the viewport between 1024px and 1920px, so the proportions hold rather than the pixels.

9. Files

PNG with transparency. There is no SVG: the marks are rendered artwork with gradients, and a traced outline would not be the logo — it would be a drawing of it.

The marks are trademarks of Lify LTD. This kit grants permission to use them to identify LifyX — in reporting, integrations, listings and partner material — provided they are used unmodified and as described above. It does not grant permission to imply endorsement, partnership or affiliation that does not exist.